Job Specifications & Details
Role Overview
We are looking for a UGC / Performance Marketing Specialist to join VortexGames. This role involves creating, warming up, and maintaining accounts, generating ideas for Reels, writing scripts, coordinating UGC creators, ensuring content quality, regular publishing, and analyzing key metrics. You will be responsible for finding and scaling effective strategies in the interactive entertainment sector.
Key Responsibilities
• Creating, warming up, and maintaining accounts: working with anti-detect browsers, proxies, consumables, and resolving bans
• Generating ideas and formats for Reels for crash games and digital gaming content
• Writing hooks, scripts, and technical specifications for videos
• Searching for and coordinating UGC creators for recording reactions, reviews, and gameplay, or independently creating content
• Controlling content quality and meeting deadlines
• Regularly publishing content to accounts
• Analyzing retention, reach, conversions, and other key performance indicators
• Finding working strategies and scaling them
Requirements & Qualifications
• Practical experience with performance marketing on Instagram in the interactive entertainment sector over the last 6–12 months
• Understanding algorithms and factors influencing recommendations and reach
• Experience in farming and warming up accounts, working with anti-detect browsers, proxies, and bans
• Skills in building a systematic content pipeline: from idea and script to publication and analytics
• Experience in finding and managing UGC creators: setting tasks, controlling deadlines and quality
• Understanding current trends and promotion methods in a rapidly changing niche