Job Specifications & Details
Role Overview
Got it Life is an innovative AI startup with Silicon Valley roots, focused on developing a mobile application for mental health. We are seeking a talented specialist to drive organic product growth, covering key areas such as UGC (User-Generated Content), influencer marketing, SMM (Social Media Marketing), along with user acquisition elements and App Store Optimization (ASO).
Key Responsibilities
• Develop and implement UGC, influencer marketing, and SMM strategies focused on user acquisition in the USA, Europe, and the UK• Identify, establish contact, and negotiate with bloggers and experts in the mental health and wellness sectors• Manage the full cycle of collaborations: from brief creation and content development to moderation and performance analytics• Launch and optimize mechanics for user-generated content generation and sharing incentives• Manage and grow the application's TikTok and Instagram accounts• Provide ASO support: optimize keywords, descriptions, screenshots, and manage user reviews• Analyze key metrics such as installs, CPI, retention, ER, and reach, followed by campaign optimization
Requirements & Qualifications
• English proficiency at B2+ level (all internal and external communication is conducted in English, with a primary focus on the USA and European markets)