Job Specifications & Details
Role Overview
An international product company is seeking a skilled Middle User Acquisition Manager. The company is actively developing its own ecosystem of applications in Mental Health, Self-development, and Lifestyle sectors, having successfully launched several products and continuing its rapid scaling.
Key Responsibilities
• Launching and scaling advertising campaigns on Meta (Facebook Ads)
• Working with Web2Web and Web2App funnels
• Conducting A/B testing for creatives, landing pages, and user scenarios
• Analyzing campaign effectiveness and improving key metrics (CPA, CPI, ROI, Retention)
• Collaborating closely with product and creative teams
Requirements & Qualifications
• 1+ year of experience as a UA Manager / User Acquisition Manager
• Strong experience with Meta (Facebook Ads)
• Practical experience working with Web2Web and Web2App funnels
• Experience managing advertising budgets of $200K+ per month
• Experience in Mental Health, Health & Fitness, Wellness, Lifestyle, or Microlearning will be a significant advantage