VIP Lead Manager for an Interactive Entertainment Project

• Managing the VIP customer segment, including various user categories; • Developing and enhancing the VIP program, encompassing levels, bonuses, and exclusive privileges; • Leading and developing a team of VIP managers; • Personalizing interactions with high-value clients: creating tailored offers, communications, and conditions; • Monitoring key performance metrics: GGR, ARPU, LTV, retention, churn; • Developing and implementing strategies for retaining and reactivating VIP clients; • Encouraging client progression to higher VIP program tiers; • Cross-functional collaboration with CRM, product, analytics, and payment teams; • Ensuring high-quality communication with VIP clients; • Analyzing the effectiveness of VIP programs and implementing improvements.

• 3+ years of experience in interactive entertainment or digital gaming platforms; • Practical experience working with VIP and high-value customer segments; • Experience in team management (VIP managers or account managers); • Proven track record of building or developing VIP loyalty programs; • Understanding of bonus economics and its impact on revenue; • Experience with CRM tools and customer segmentation; • Strong understanding of metrics: GGR, ARPU, LTV, retention, churn; • Analytical mindset: ability to work with data and make informed decisions; • English language proficiency at B2 level or higher (mandatory); • Proficiency with tools such as Slack, Jira, Confluence, and basic CRM systems; • Excellent communication skills (written and verbal); • High degree of autonomy: ability to work effectively without constant supervision; • Proactivity: ability to initiate improvements and propose new solutions; • Desire to build and invest in team development; • Practical experience in building a team from scratch will be a significant advantage.