Job Specifications & Details
Role Overview
Seeking a Retention Manager to work with loyalty programs, engagement mechanics, and customer retention strategies within the interactive entertainment sector.
Key Responsibilities
• Launching customer retention campaigns, audience segmentation, and conducting A/B tests. • Calculating the economic effectiveness of promotions and various activities. • Working with key metrics: MAU/DAU, LTV, ARPU, GGR, NGR.
Requirements & Qualifications
• Experience in the digital entertainment industry, including working with gamification and promotion systems. • Understanding of customer motivational cycles and analytical skills (Tableau, Power BI).