Job Specifications & Details
Role Overview
A company with over 6 years of experience in interactive entertainment, developing two brands (digital gaming platforms and sports analytics). The team consists of approximately 100 people, launching 1-2 new brands annually. Currently, a VK Ads direction is being opened, and a specialist is needed to develop this channel.
Key Responsibilities
• Launch VK Ads from scratch: set up the account, tracking, and initial ad campaigns;• Select and test funnels: lead forms, communities, seeding, Telegram bots, and landing pages;• Prepare technical specifications for creatives and landing pages, conduct 'creative × audience × offer' tests;• Optimize campaigns for deposits, not just clicks: CPL → CPR → CPD/CPA;• Scale profitable campaigns and maintain ROMI reporting.
Requirements & Qualifications
• Possess 3+ years of experience in performance marketing, including 2+ years in VK Ads;• Have experience launching a direction from scratch, not just managing existing ad campaigns;• Have experience working in interactive entertainment or related complex verticals;• Work with trackers like Keitaro, Binom;• Understand unit economics and VK moderation specifics.