Job Specifications & Details
Role Overview
We are seeking an experienced Yandex.Direct Specialist to manage and optimize advertising campaigns within the automotive niche. This role involves working with search and Yandex Advertising Network (YAN) campaigns, along with scaling successful strategies.
Key Responsibilities
• Launching and managing advertising campaigns in Yandex.Direct
• Working with Search and Yandex Advertising Network (YAN)
• Collecting, clustering, and expanding semantics
• Creating and testing ad creatives and bundles
• Optimizing CTR / CPC / CPL
• Scaling successful campaigns
• Analyzing and improving advertising effectiveness
Requirements & Qualifications
• Experience working with Yandex.Direct
• Mandatory experience with Search + Yandex Advertising Network (YAN)
• Proven cases in the automotive niche
• Understanding of performance marketing principles
• Strong analytical and optimization skills
• Ability to work with large volumes of traffic